Screw the Naysayers

Ep 119 The Truth About An Entrepreneurial Start-Up | Israel “Izzy” Lugo III

May 13, 2019

Izzy Lugo is the Co-Founder and COO at Urban Misfit Ventures, Brand & Content Strategist, Public Speaker and co-host of the Strange on Purpose Podcast.

Urban Misfit Ventures is a holding company that owns one of Milwaukee's fastest growing startups. IEEG, a Content Marketing firm as well as an events company called the mkemisfits.

Izzy is also a huge foodie, sneakerhead and sports fan.

In this episode Izzy explains:

  • What the term misfits means to him
  • Why we should not shame people for being employees
  • Why showing only the highlights on our entrepreneurial journey is a disservice to potential entrepreneurs
  • Why the Misfits continue to invest in giving out high quality free content
  • The importance of aligning yourselves with the right people
  • That at times the four Misfit founders couldn’t pay themselves
  • Why he feels they were damn lucky (note: they weren't)
  • Why you have to play the long game
  • How they select new employees
  • Why persistence wears down resistance
  • And the one thing the misfits are most proud of

This is a candid and unvarnished look into the entrepreneurial journey.

You can reach Izzy at:


Please do not hesitate to reach out to me. I’d love to hear your thoughts, comments, and stories, or just make a connection.
Screw The Naysayers-